В Воронежском областном художественном музеи имени И. Н. Крамского с августа 2024 года стартовал новый проект «Культурный перерыв». Это короткие получасовые экскурсии, как способ «переключиться» от рутины и повседневных забот и стремительно погрузиться в мир искусства. Такой формат идеально подходит тем горожанам, у кого ограничен запас времени, но есть большое желание познакомиться с музеем или узнать о нем что-то новое.
Сотрудники музея обратились к ученикам второго курса направления «Дизайн» Школы креативных индустрий с предложением поучаствовать в разработке дизайн-концепции фирменного стиля для этого проекта.
Некоторые ребята поделились на команды, а кто-то работал над концептом самостоятельно. После двух месяцев насыщенной работы под руководством преподавателя Марии Коралёвой ученики «Матрёшки» успешно защитили свои разработки и получили подробную обратную связь по проектам и посетили экскурсию по выставке «Без полутонов. К 100-летию Зиновия Попова».
Победил фирменный стиль Елизаветы Жуковой:
— Основной идеей моего проекта являются геометрические фигуры — круг, треугольник и пауза. Эти формы символизируют саму суть «перерыва»: круг олицетворяет завершенность и целостность, треугольник — динамику и движение, пауза — важность остановки для осмысления и отдыха, а квадрат разноплановость дизайна. Вместе они создают гармоничную визуальную композицию, которая отражает идею быстрого, но глубокого погружения в искусство и культуру.
— В ходе нашей работы в команде, был создан логотип для «Культурного перерыва». Собой он представляет соединение первых букв данных нам слов — КП.
— При создании проекта, я решила использовать ахроматические цвета. Черный и белый создают сильный контраст, что позволяет выделить основные элементы дизайна и привлечь внимание к важным деталям. Минималистичный подход помогает сосредоточиться на содержании, не отвлекаясь на лишние цвета.
— Фотографии картин из музея в виде геометрических фигур добавляют культурный контекст и подчеркивают важность искусства в моем проекте. Эта концепция показывает как традиционное искусство может быть интерпретировано в современном дизайне.
Как отметили сотрудники Музея имени Крамского, ученикам удалось создать все концепции на высоком уровне и провести глубокий анализ проекта «Культурный перерыв». Работы других студийцев будут реализованы в реальных проектах музея в течении года.
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